Curated News from TechCrunch on January 19, 2022
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make money from targeted ads.
The bill, the Banning Surveillance Advertising Act, introduced by Reps. Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) in the House and Cory Booker (D-NJ) in the Senate, would dramatically limit the ways that tech companies serve ads to their users, banning the use of personal data altogether.