Contextual Technology The World’s Leading Contextual Technology
We use natural language processing (NLP) and computational linguistics to offer the most accurate analysis of content available so brands can scale campaigns using inventory from across the global bidstream that is uniquely relevant to their messaging.
We go far beyond static URL-analysis and basic keyword targeting by contextualizing the entire page, including dynamic content like comment sections, to protect your media investment.
WHAT MAKES VIBRANT CONTEXTUAL DIFFERENT
Vibrant creates relevant brand experiences, that users care about in that moment. We lead the industry with viewability and are brand safe, plus our custom tags are easy to implement.
SEMANTIC & SENTIMENT RECOGNITION
Natural Language Processing and page-to-paragraph-to-word relationship logic reduces ‘false positive’ occurrences, preventing valuable inventory from being inaccurately blocked and increasing CPM’s.
EMOTIONAL TONE DETECTION
Our NLP engine can detect emotional tone across an article and classify the degree of anger, fear, anticipation, trust, surprise, sadness, joy, and disgust associated with the content.
CURATED MACHINE LEARNING
Contextual algorithms and expert curators continuously identify, audit and re-prioritize new data within targeting criteria to expand campaign reach and relevance.
DYNAMIC CONTENT PROTECTION
Real-time page-level understanding ensures brand safety in content that frequently changes like news and comment sections.
Long history of working with the worlds top brands.
“We have been working with Vibrant for over 15 years, and our partnership has developed and grown over that time. Vibrant’s unique advertising solutions are relevant to our content and include premium technology brands. In these days of adblocking and UX it’s vital that our advertising partners provide not just the best creatives but at the lightest touch, and Vibrant scores on both counts. Vibrant’s global reach has also enabled us to monetize our properties across a wide range of markets including the UK, EMEA, Nordics and APAC. it constantly works on our relationship and is always accommodating to our needs.”
— Simon Jary, Publishing Director – IDG