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Vibrant Media

Vibrant Media

Pro-Privacy. Cookie-Free. Always Contextual.

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Pro-Privacy.
Cookie-Free.

Always Contextual.

Vibrant Media, the leaders of contextual marketing, make it easy for brands to deliver advertising that’s relevant to what people care about in that very moment.

For Advertisers
For Publishers

Semantic & Sentiment Recognition
Natural Language Processing and page-to-paragraph-to-word relationship logic reduces ‘false positive’ occurrences, preventing valuable inventory from being inaccurately blocked and increasing CPM’s.

Emotional Tone Detection
Our NLP engine can detect emotional tone across an article and classify the degree of anger, fear, anticipation, trust, surprise, sadness, joy, and disgust associated with the content.

Curated Machine Learning
Contextual algorithms and expert curators continuously identify, audit and re-prioritize new data within targeting criteria to expand campaign reach and relevance.

Dynamic Content Protection
Real-time page-level understanding ensures brand safety in content that frequently changes like news and comment sections.

More Than
Basic Contextual.

We use natural language processing (NLP) and computational linguistics to offer the most accurate analysis of content available so brands can scale campaigns using inventory from across the global bidstream that is uniquely relevant to their messaging.

We go far beyond static URL-analysis and basic keyword targeting by contextualizing the entire page, including dynamic content like comment sections, to protect your media investment.

Learn More

The Shift to Contextual

There is an urgent need for pro-privacy advertising strategies. Contextual technology enables privacy-safe advertising media, targeting solutions and data intelligence with the precision and scale required to achieve results. 

The Power of Vibrant

86%

Of consumers are concerned over data privacy

135%

Increase in all branding KPIs using contextual

26%

Increase in digital ad spend in 2021

4 to 10

Contextual can increase user engagement

73%

Of consumers would likely buy from brands whose ads were relevant to the content they were consuming on YouTube

2023

Contextual advertising will continue making its comeback as cookies disappear and other privacy concerns continue to mount

64%

Find targeted ad invasive

Recent Press

Google Topics Will Require Supplemental Signals to Succeed

August 24, 2022

Targeting and transparency: Marketing privacy-forward advertising

August 12, 2022

Vibrant Media Releases Sell-Side Contextual Targeting Solution

July 21, 2022

MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media

July 1, 2022

Curated News

What advertisers need to focus on as they prepare for the metaverse

April 4, 2022

Do you really have ‘legitimate interest’ to use that data? It’s time for a consent audit

February 23, 2022

How Google Is Allowing Publishers To Keep Their Cookies

February 15, 2022

Proposed Surveillance Advertising Ban, Meet Contextual Targeting

February 1, 2022

Ready Or Not, Topics Is Replacing FLoC – But Will It Be Useful For Advertisers?

February 1, 2022

Google Reveals Latest Attempt At Cookies Replacement

January 25, 2022

Why B2B marketers must attack the metaverse right now

January 21, 2022

New privacy bill would put major limits on targeted advertising

January 19, 2022

The metaverse is breaking loose – here’s what it means for advertisers

January 19, 2022

WTF is Web3?

January 18, 2022

Get started with the leader of contextual marketing.

We partner with Advertisers and Agencies to deliver engaging brand experiences that are relevant to what people care about in the very moment.

Contact Us Today

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