For AdvertisersINDUSTRY LEADING CONTEXTUAL TARGETING
For 22 years, we’ve developed contextual technology to a enable Advertisers and Agencies to deliver engaging brand experiences that are relevant to what people care about in the very moment. Through both an exclusive contextual network and precise targeting across the global bidstream via Quintesse, our new demand side contextual platform, we address the full range of agencies’ and marketers’ privacy-safe contextual data and advertising needs.
Scale
- Access to 1+ million domains and billions of URLs
- Brings more opportunity to find the proper content
Transparency
- A platform to show the technology in action
- Contextual intelligence yields more actionable insights
Precision
- Superior technology to refine contextual categories past sub-domain and down to URL level
- Placement level optimization in real time
Custom Curated Marketplaces
Display, video, and native inventory in custom curated content from across the global bidstream that specifically matches each brand’s audience, contextual and brand suitability requirements.
Targeting Options:
Standard or Custom Contextual, Topic Based or Search Intent Audience Targeting
Creative:
All IAB Display, Rich Media, Video and Native options available
Activation:
CPM via Direct IO or Programmatic
Privacy Safe Targeting
Vibrant Media’s targeting methods never require cookies or third-party data to maximize audience addressability.
Precision and Scale from Across the Global Bidstream
Harness the scale of the Global Bidstream by using any of the thousands of Vibrant’s Standard Contextual segments in 38 different languages to target only the content that matches your campaigns’ needs.
Quick Customization
Easily apply custom inclusion, exclusion, sentiment, and other requirements with an algorithm-assisted tool that ensures comprehensive brand suitability using the most relevant and timely keywords and topics.
Built-In Pre-Bid Brand Safety
Put out brand safety fires before they start by specifying the level of standard, or category-level, brand safety required before curating inventory for targeting.
Curated Machine Learning to Keep Segments Fresh
Keep your contextual targeting strategy up to date by using curated machine learning to automatically suggest updates to custom segments based on real time changes to content across the internet.
Exclusive Contextual Display and Video Network
Highly viewable and interactive placements align with what users are reading about in that very moment.
Targeting Options:
Standard or Custom Contextual
Creative:
Display and In-Banner Video within InArticle, InImage and Adhesion units
Activation:
CPC or CPM via Direct IO
Precision and Scale from Across the Global Bidstream
Harness the scale of the Global Bidstream by using any of the thousands of Vibrant’s Standard Contextual segments in 38 different languages to target only the content that matches your campaigns’ needs.
Quick Customization
Easily apply custom inclusion, exclusion, sentiment, and other requirements with an algorithm-assisted tool that ensures comprehensive brand suitability using the most relevant and timely keywords and topics.
Built-In Pre-Bid Brand Safety
Put out brand safety fires before they start by specifying the level of standard, or category-level, brand safety required before curating inventory for targeting.
Curated Machine Learning to Keep Segments Fresh
Keep your contextual targeting strategy up to date by using curated machine learning to automatically suggest updates to custom segments based on real time changes to content across the internet.
Contextual Intelligence, Post Bid Monitoring & Reports
Monitor existing campaigns for ultimate transparency and build a detailed understanding of what contextual signals connect with your target audience.
Targeting Options:
Works with contextual or audience targeted campaigns
Creative:
All IAB Display, Rich Media, Video and Native placements
Activation:
CPM for Direct IO and Programmatic placements
Complete Contextual Transparency
Bring transparency to your campaign’s inventory with URL-level reporting that goes beyond brand safety reports to show the semantics, sentiment and emotional tone of each page of content.
Create a Contextual Graph
Augment probabilistic Audience Graphs with a Contextual Graph built by monitoring and compiling the brand specific contextual signals of existing audience-targeted campaigns.
Long history of working with the worlds top brands.
“We have been working with Vibrant for over 15 years, and our partnership has developed and grown over that time. Vibrant’s unique advertising solutions are relevant to our content and include premium technology brands. In these days of adblocking and UX it’s vital that our advertising partners provide not just the best creatives but at the lightest touch, and Vibrant scores on both counts. Vibrant’s global reach has also enabled us to monetize our properties across a wide range of markets including the UK, EMEA, Nordics and APAC. it constantly works on our relationship and is always accommodating to our needs.”
— Simon Jary, Publishing Director – IDG