Curated News from Global News Wire on July 19, 2022
NEW YORK, July 19, 2022 (GLOBE NEWSWIRE) — Vibrant Media, the technology company that addresses the full range of agencies’ and marketers’ contextual data and privacy-safe advertising needs, today announced its sell-side solution within the Quintesse platform. Publisher ad network, Concept.dk, is an early adopter of the solution, leveraging it to more granularly categorize its publishers’ pages in real-time and push the contextual inventory key-values into the programmatic ecosystem.
Concept.dk, which works with publishers like Tipsbladet.dk, valdemarsro.dk and Aller Media, has offered its publishers contextual categorization and targeting capabilities to help diversify their revenue streams for more than 10 years. By integrating the Vibrant Media Quintesse platform into their network, their publishers with content on a broad range of topics are able to categorize their pages with unprecedented precision. Campaigns that applied Quintesse have seen up to double engagement rates for the publishers’ advertisers which ultimately leads to higher ad fill rates and more revenue for the content creators.